Skiing Photography – Slopestyle. Taking action shots of skiers who absolutely shred is a joy for me. It can be hard work, running all over the slope and sometimes in harsh weather. The fruit of all that effort is the still life freeze frame and some poetry in motion! This gallery is of my daughter Bella’s team Agenda Freeski.
I was able to work with the shop owner and a few talented graphic artists to develop its brand appeal and product design. A few different eCommerce platforms were looked at before settling on shopkeep which integrated with their POS.
For 18 years while I lived in this small town in Western New York, I volunteered to work with the Marketing Department, Training Center, and Ski School, in order to promote the Resort.
This has been a fun project because when content is as beautiful as this, it’s a pleasure to work with. I started by teaching the pilot how to edit the RAW images in Lightroom. That lead to large format prints… and the rest is history.
Custom Homes and Remodels – Interior Photography in Ellicottville, NY.
This website started on Squarespace but, after finding many shortcomings, I was able to build a scalable WordPress/Woo-commerce solution.
Action Sports Photography at it’s Best My daughter was raised to ski before she could even talk. The local Holiday Valley Freestyle Team took notice of her and she joined their ski program. Bella was a natural in the moguls and fearless. So I spent years traveling to competitions with the other families. A typical…
This artist wanted a simple webpage to showcase his music, so we started with a dynamic one page design. One-pagers are ideal for mobile devices because the user just swipes down without having to load any additional pages. On a full screen monitor, the sticky navigation bar adds a smooth scroll effect.
Full screen slide-show I was challenged to take a beautiful architectural design brochure and make a website showcase out of it. I started by looking at a number of high end architectural design firms with their sleek and clean shelf appeal… inspiration came easy. What transpired after that, was a lot of image editing and…
I spent three years as a Co-owner of a kick-ass snowboard shop. We had a blast “keeping it real” All these Ads ran in Snowboard Magazine back in2008. I laid out these ads in Photoshop, using photos supplied from friends in the Industry. We kept it simple, showcase the brands we sold, and drive new…
Sex Good? That’s what most people saw when they looked at the 1st Version that was printed (pictured on the left.) The catch phrase was “Get Good” but the font chosen did look like SEX. Sex does sell, as these brochures flew off the racks. All that were printed were gobbled up. They chose to…
Seasoned Photographers will say that , “Photoshop is to be used as a chisel, NOT a jackhammer” but in marketing I’d say, “if you can think it, I can do it. And if I cannot do it, I can fake it.”
